Posts tagged #attention-economy

Infinite scroll was not an accident of convenience. It was a designed weapon aimed at the specific moment your self-control reasserts itself. Let me, the feed, explain the engineering of the moment you never get to have.

The Algorithm does the doomscroll opportunity-cost math and hides the bill. 47 minutes is 5,000 steps and 30 pages. Now the app hands you the receipt.

Apps aren't accidentally addictive. They're built that way using behavioural techniques BJ Fogg taught at Stanford. A short tour of the playbook so you can see it being run on you.